Promotional Opportunities

Race Program
Advertise in the Official Race Program to increase awareness of your company's products and services. Over 5,000 spectators purchase the Official Race Program of the International Gold Cup. P

Maximize your company's visibility by becoming the title, race or activity sponsor at one of the DC Metro area's leading marketing events - The International Gold Cup Races. With the Fall event attracting over 30,000 spectators, your company's brand is sure to reach your key audience.

"The Virginia Gold Cup is a one-of-a-kind event and terrific forum for developing and enhancing business relationships. We have entertained clients and guests at the event for four straight years and have been so pleased with the visibility and general return on our investment that this is our second year as an official race sponsor."
--Denis McFarlane, Chief Executive Officer of Infinitive, a Northern Virginia based management consultancy

Race Program Advertising Form

Interested in exploring Sponsorship Opportunities?  Contact Tom Eshelman at Tom@vagoldcup.com

TITLE SPONSOR benefits include:

• Naming rights as the presenter of the Virginia or International Gold Cup Races
• Title of the feature race
• Most prominent signage onsite
• Public address announcements
• Category or product exclusivity
• Race Program advertising
• Closed circuit TV advertising
• Jumbotron Advertising
• Product display(s) and sampling onsite
• Most prominent inclusion in pre-race media buys and coverage
• Logo placement on event collateral pieces
• largest hospitality package which includes a 40 x 60 tent leading off Sponsor
  Row on Members Hill overlooking the course and
• customization to meet to Title Sponsor's marketing goals.

RACE SPONSOR benefits include:

• Title of a one race on the card
• Trophy presentation
• Public address announcements
• Highly visible on-site signage
• Category or product exclusivity
• Race Program advertising
• Closed circuit TV advertising
• Jumbotron Advertising
• Inclusion in pre-race media buys
• Logo placement on event collateral pieces and
• large hospitality package on Members Hill overlooking the course.

Activity Sponsorship Opportunities
If race sponsorship is not possible, an Activity Sponsorship opportunity might meet your company's marketing goals without breaking the budget. Each Activity Sponsorship is concentrated on one element of the race day. All Activity Sponsorship packages include onsite promotion and hospitality benefits.  
Activity Sponsorship opportunities include the following:

• Jumbotrons and Close Circuit TV
• Tailgate Contest
• Stable Hospitality Tent
• "What to Wear"
• Official Timer
• Hat Contest
• Horse Support Services
• and more.....

Marketing & Retail Tents
Showcase your products or services with a marketing or retail tent at the Virginia Gold Cup Races. We have the consumer demographics you've been looking for. Over 38% of Gold Cup attendees earn more than $150,000 annually. 35,000 + people attend the International Gold Cup in October.  Capture the attention of your clientele in the style and ambiance provided only at this event.

Marketing and retail tents are available in the Members Hill enclosure and in the General Admission areas on the North and South racecourse.

Includes a 15’ X 15’ Tent for Business Marketing or Retail Sales one 8’ table and two chairs. Tickets include two Service Car Passes and four vendor ribbons.

Vendor Application